Monthly Archives: December 2010

Sarkodie, the best African Rapper

I fell in love with Sarkodie’s [a Ghanaian rapper] rapping style right after  I listened to his track “Lay Away” that featured Sway, a Ghanaian-British artist. I think he is the best African rapper and even better than some international rappers!

You can evaluate Sarkodie’s rapping style through this video which also gives you glimpses of Ghana. Enjoy!




Knight and Day OR Day and Knight?

This is a picture of a pharmacy in Adbaraka, Ghana.  The pharmacy is quite old but they really wanted to put their pharmaceutical  skills out there with their name “Day and Knight Pharmacy”.


And here’s a movie poster for the movie “Knight and Day” starring Tom Cruise and Cameron Diaze that was released in July 2010.

Any copyright infringements?




Zain to Airtel

Zain telecommunication network in Ghana has been over taken by Airtel an Indian telecommunication network. I can’t say I have noticed a difference in the quality of service just yet since this transition only took place a very short period ago.

Airtel has started advertising in the country but I am unimpressed with their  marketing campaigns thus far. The first mistake Airtel did was to ignore one of the immutable laws of branding; The Law of Color. This law states that the brand should use a color that is the opposite of its major competitor’s.

Vodafone is known for it’s use of the color red in its marketing campaigns hence Airtel has failed to distinguish itself from Vodafone.

Airtel has also been sending poor messages in its advertisements. It’s billboard messages only look cheap and poorly thought through. I have pasted below one of its billboards. They seem to be attempting to say avoid congestion, use Airtel.


Don’t Drive Tired! Drink …

Surely Blue Jeans Energy Drink can post better advertisements across Ghana to market their products than this …